The breifNVA Canada is divided into 6 divisions. They wanted to have 6 fun logo-style illustrations that represent each area and then show the territory divisions on a map with the new logos. The divisions were Rocky Mountain, Prairies, Capital, Algonquin, Great Lakes and Atlantic.
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From inspiration to design
Algonquin territory includes Toronto and northern Ontario.
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The Atlantic area includes Nova Scotia, NewFoundLand, PEI and New Brunswick.
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The Capital territory covers Kingston to Ottawa and Montreal
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Covers all of Southwestern Ontario. Landmarks include Flower Pot Island, Lake Ontario
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The Prairies covers Alberta, Manatoba and Saskatchewan.
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Rocky Mountain territory includes the Pacific Coast and Vancouver Island.
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The design
Creating fun and unique illustrations to represent each division's environment remained paramount throughout the design process. Every facet, ranging from the intricacies of the types of tree silhouette chosen to the positioning of each blade of grass, underwent meticulous curation to guarantee a cohesive and individual experience. Attention was paid to every small detail, resulting in illustrations that relate and connect with the end users.
Power Point Workbook Cover
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These illustrations are used internally for documents such as Word & Power Point presentations, as well as digitally on their servers.
The custom illustrations were also customized and used in social media posts! |
Social Media Posts
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Web Banner
map showing all 6 divisions
